Privacy Policy

Effective Date: 12 April, 2025

Welcome to Amayra Luxe! Your privacy is very important to us, and we are committed to protecting the personal data you share with us. This Privacy Policy outlines how we collect, use, store, and protect your information when you visit and shop at amayraluxe.com. By using our website, you agree to the practices described in this policy.

1. Information We Collect

We collect personal information to ensure a smooth and efficient shopping experience. This includes, but is not limited to:

  • Full Name
  • Email Address
  • Phone Number
  • Shipping & Billing Address
  • Payment Information (as per RBI guidelines)

2. How We Collect Data

We gather personal data through various interactions on our website, including:

  • Account registration
  • Order placement and checkout forms
  • Phone Number
  • Newsletter sign-ups
  • Contact and support forms

3. Why We Collect Your Data

We collect and use your personal data for several key purposes:

  • Order Processing: Fulfill purchases, arrange shipping, and provide order updates
  • Customer Support: Address inquiries, returns, and refunds
  • Marketing Communication: Send you updates on offers and promotions (with your consent)
  • User Experience Enhancement: Understand your preferences to serve you better
  • Security & Compliance: Prevent fraud and comply with legal regulations

4. Data Storage and Retention

Your data is securely stored on protected servers accessible only by authorized personnel. We retain your information as long as your account is active or until you request deletion by emailing our support team.

5. Third-Party Data Sharing

We do not sell or share your data with any third party, except:

  • Delivery Partners: To deliver your orders
  • Payment Gateways: To securely process your payments

All such partners are chosen carefully based on their credibility and data protection measures.

6. Third-Party Data Handling

Before engaging with third-party services, we:

  • Review and evaluate their privacy policies
  • Choose only reputed service providers who comply with privacy and security regulations

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

  • Track website usage and preferences
  • Analyze visitor behavior to improve site functionality
  • Remember items in your cart or wish list

You can manage cookie preferences through your browser settings.

8. Data Security Measures

We take appropriate security measures such as:

  • SSL encryption
  • Secure payment gateways
  • Access controls for internal data usage

However, we are not responsible for data loss or breaches due to the use of unsafe or public networks by users.

9. Internal Data Access

Only authorized members of the Amayra Luxe team can access your personal data. Internal systems are equipped with access restrictions and monitoring tools to prevent misuse.

10. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccuracies in your data
  • Request data deletion by emailing our support team

You can also update your personal details anytime through your account dashboard.

11. Marketing Preferences

We send promotional emails and offers to subscribed customers. To stop receiving such emails, simply click the unsubscribe link provided in every marketing email.

12. Data Storage Location

All customer data is stored within India. We do not transfer or store your data internationally.

13. Children’s Privacy

Our website is safe for all ages, but we recommend that only individuals above the age of 18 place orders, due to our return, refund, and payment policies. We do not knowingly collect data from minors.

14. Payment Data Security

Sensitive payment information is handled securely through third-party gateways and is stored as per RBI guidelines. We do not store raw payment details like credit card numbers or CVV codes.

15. Policy Updates

We may update our Privacy Policy from time to time. If major changes occur, we will attempt to notify all users via email (subject to delivery constraints). We encourage you to periodically review this page.

16. Consent Collection

Your consent is collected via:

  • Checkbox at account registration and checkout
  • Pop-up notifications for cookies and marketing preferences

17. In Case of Data Breach

In the rare event of a data breach, we will notify affected customers via email with complete details and mitigation steps.

18. Access to Privacy Policy

You can access this Privacy Policy anytime through a dedicated page linked in the footer of our website.

19. Legal Compliance

We strive to adhere to all applicable data protection laws including:

  • Indian IT Act and upcoming Digital Personal Data Protection (DPDP) Act
  • Global data protection standards such as GDPR and CCPA where applicable

20. Contact Information

For any questions, concerns, or requests related to your personal data or this Privacy Policy, please reach out to us via the Contact Us page on amayraluxe.com.